Competitive Edge Solutions
Helping small and midsize companies compete like giants
Campaigns
There are different marketing and advertising campaigns for our clients to choose from. We offer 3 months, 6 months and periodic campaigns. The price of the individual campaigns differs in terms of the extent of the campaign that the client has in mind. We are proficient in all forms of marketing and advertising in terms of the available media; television, magazines, flyers, telephone marketing, newsletters, email marketing, door-to-door marketing, internet marketing, territorial canvassing etc. In a nutshell, whatever we need to do, to get the word out there.
The creativity and innovation we apply to our projects and campaigns allow us to dig deeper into the emotions driving consumer attitudes, perceptions and decision-making. We believe that fresh is better than stale that problems can be solved through creative thinking and that in the end, the client with the best ideas wins. The success of your business is our success and this is why we are fully committed to your business
Marketing Plan
Your marketing plan identifies groups or segments of customers that you can better serve than your competitors, and tailors your product and service offerings, prices, distribution, promotional efforts, and services toward those particular segments. Ideally, your marketing plan addresses unmet customer needs that have the potential to generate satisfactory profitability for you. A good marketing plan focuses on those target customers that your company can best serve.
The marketing plan also describes the corporate identity and image you wish to have as you build your brand over time. Your logo, taglines, corporate stationary, marketing message, sales literature, website, Internet Marketing activities, individual promotional pieces and public relations activities all contribute to your corporate image as you build your brand.
Market Research
There are two primary methods that we use to segment a market:
Geographical targeting – Focuses on serving customer needs in a narrow geographical area (e.g. targeting a neighborhood as nail salons, beauty shop, convenience store, family practice physician, realtors, etc.).
Customer targeting – Focuses on those groups of customers most likely to buy the product or service no matter where they are located (e.g. national or even global targeting such as industrial supply distributors, manufacturers, online retailers, packaging supply, etc.)
