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Competitive Edge Solutions
Helping small and midsize companies compete like giants
360 Intelligent Report (IR)
At Competitive Edge Solution, we know that effective marketing and advertising is paramount in converting prospects into clients and this is why we employ our highly experienced staff to map out a winning strategy for your business. A Strategic Plan is critical to the success of your business because it forces you to look ahead, make choices, set priorities, and chart a course for realizing the highest return from your organization’s limited resources.
For new businesses and businesses that are not attaining their highest return on investment or companies that intend to maximize their Return on Investment, we recommend a 360 IR (360 Intelligence Report) which usually takes 10 – 14 days for completion. This is a comprehensive and detailed report that breaks down:
- Who your competitors are
- Strategies on how to win over clients from your competitors
- A detailed report of what your competitors are doing that you are not
- Why your business is not reaching its fullest financial potential
- Inexpensive ways to market and advertise your products and services
- A survey conducted directly with your potential clients to find out exactly what their needs are
- Inexpensive ways to entice potential clients or customers
- A total evaluation of your business
- How to get internet presence your business needs
- The easiest way to start an online campaign
- Focus on the three core questions to get answers
The 360 IR will equipped you with sufficient information which will enable you pin-point the possible causes of a bottle-neck in your business, areas to improve on or disregard, ways to increase revenues through more patronizing customers, steps needed to strategically win over paying customers/clients from your competitors, the day to day operations of your competitors which is crucial for an all out campaign. Ways to go about marketing and advertising effectively within your budget and the niche that you will need to capitalize on.
Logo design
Logo design is the first building block in constructing your corporate identity, image and brand. A logo’s design is also the first impression your customers have of your company. For that reason alone, it is important that your logo design attracts attention, captures the essence of your business in a simple glance and leaves a lasting impression. Over time, as you build your identity and brand, customers will associate the qualities of your company with your logo.
For us, it’s more than just putting something pretty down on the page. We get inside your head and your business. We discover what your company does, what it does well, what your company culture is all about and what your business values are. We discover your passions and key drivers in your business. And we look at what your competition is doing, and what look and feel they are trying to achieve.
After we gather this information, we start a process of mocking up ideas from as many angles as possible. Sometimes the logo process is so obvious. The companies’ products, services, values and business practices scream out and demand a look to convey the message. Other times, it’s much more developmental, and the customer develops the concepts as we go through the process. Our graphic design team with our experienced marketing staff can help you achieve this goal for a minimal fee. Our goal is to give you the best service at a very affordable price.
Website Designs
Over the years, CES has developed a proven and powerful Web site design process that will result in improved performance for your business. Your new site’s persuasive content, graphics, navigation and search engine optimization will all work in harmony to make your site a standout success. Do you have the next big idea in mind and need a site like Youtube,myspace,facebook or a dating website,our PHP programmers can have this done for you at a very reasonable price. Whatever your online dreams are, we can make it a reality at an affordabe price.
CES Website Design Process:
- Determine the business purpose of the site, your goals and objective (leads, customer support, informational database, E-commerce which consists of catalogue management, categories management, data driven content, payment integration, search functionality, inventory control, real-time notification, etc.)
- Plan the site structure and navigation, making it scalable for later additions
- Provide you with custom design renderings that reflect your business and brand, including your logo and other corporate identity elements, colors, images, typography, etc
- Program the site with search engine optimized content once you approve the graphical renderings
- Develop simple animations if you wish to have them
- Create Flash programs which are more complex animations that run like mini “movies” with optional music and sound effects
- Convert your PowerPoint presentations to a Web-based format using Flash technology
- Add streaming video re-purposed from your existing video material
- Optimize the html code for search engines using keywords in the programming code
If you have an existing Website, and just want to spruce it up (and maybe, even increase traffic) give us a call and get a free estimate. Our web site designers are ready to serve you.
Branding and Identity
Corporate branding and identity development involves the creation and development of a set of unique images and visual artwork that helps a company be more recognized in the marketplace. Branding enables companies to distinguish themselves from their competitors and strengthen their image in front of their customers. Corporate branding and identity development can be applied to the entire corporate identity as well as to individual product and services.
Corporate branding and identity development are one of the most important investments a company can make. A corporate brand is a proprietary visual, emotional, and cultural image surrounding a company or its products.
Corporate branding is the process of creating and spreading the brand name. It can be applied to the entire corporate identity as well as to individual product and services. This includes everything from corporate logos to business cards and stationary to packaging to advertisements and to positioning. Company’s brand identity awareness in the public is often used in evaluating a company.
We will help you answer the following questions:
- How do you choose and develop a brand name locally and worldwide?
- What is most important, company branding or product brands?
- How do you build a brand with a limited budget?
- How do you promote you brand name to the outside world?